Video SEO also known as VSEO or video marketing is the process of optimizing a video for search engine traffic and rankings. The objective is to drive traffic to the specific video and its content as opposed to the video hosting site such as Youtube. There have been online video sites for some time now. Google started to include video in their search results as far back as 2007. But many businesses were not interested in video SEO until recent times. Now that Gold Coast business owners have come to understand the importance of video SEO, the field is exploding with marketers trying to get their videos to show up on the first page of Google and other search engines. This is because they have come to realise that video marketing can be leveraged to drive millions of visitors to their companies when done correctly. This is why you need to take advantage of this trend and use video SEO to generate qualified leads to your business. Below is some of the most important benefits of video SEO.
Videos will show up much more easily in the search engine results compared to websites. A recent study has proved that video has a 1-in 11,000 chance of showing in the results page for a particular search term. But a website has only a 1-in 500,000 chance of showing in the results page for the same search term. Video SEO is much easier compared to website SEO, which is extremely competitive these days and may be the main reason for the aforementioned results. This is why it is important also to focus on video SEO to generate qualified leads for your business.
There was another study that showed that 69% of all internet traffic would be strictly related to video by the year of 2017. There will be more people watching and searching videos by that time. So, you need to stake your claim in a piece of video pie by performing effective video SEO for your business. The strategy will pay back with high-quality traffic to your business.
Video SEO will help expose your brand to thousands of customers out there. The video can be linked back to your business website, which will offer an SEO benefit to your website too. When the search engine sees that your video is getting substantial views and likes, they will rank it higher on the search engines, which will definitely offer some link juice to your website too. Many businesses are shifting to this important marketing technique right now and is another important benefit of video SEO.
Even if you perform the great video SEO, it will not do much if the quality of your video is not up to required standards. You need to make high quality and engaging videos if you want to rank it higher on the search engines. It will also help drive highly targeted traffic to your business in the long run. These are some of the most important benefits of video SEO.
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