Once a SEO company has created a website to represent their business, the next step of the process is to generate targeted traffic. If you have a large advertising budget, most people will choose to do PPC advertising, something that is available on both Google and Facebook. Unfortunately, the cost of this type of advertising has become very cost prohibitive, especially for smaller companies that do not have a lot of money to spend. Fortunately, you can use what is called search engine optimization to rank your website for specific keyword terms that potential customers are searching for in order to purchase your goods and services. We will address the fundamentals of search engine optimization, so you have a basic understanding of SEO.
What Is Search Engine Optimization?
Search engine optimization is simply the techniques used to optimize your website in order to be indexed in the search engines. There are two components of SEO which are important to address which include on-site and off-site optimization. Essentially, one part of the process deals specifically with your website, and the other addresses the number of links that you have pointed to your website from different locations across the web. Once you can do this properly, and if you are targeting keywords that are relatively easy to rank for, you should start to see consistent traffic coming in from the Internet.
What Is On-Site Optimization?
On-site optimization refers to separate aspects of your website that must be modified to improve your ability to rank on the search engines. First, the content that you have on your website needs to be unique, something that will prompt the search engine spiders to recognize the content as being different, giving it a higher chance of ranking high in the search engines for the keywords that you are targeting. Second, you could consider the need to use videos on each post that you make, including the main page of your website, as this will help improve your ability to not only get indexed in the search engines but also to rank for the keywords that you are targeting. Third, you could consider adding images that are related to the content you are discussing, something that will not only help with ranking but also cause your bounce rates to go down meaning that visitors will stay for a much longer time. Fourth, you need to consider the outbound links that you are using, pointing to authority websites and the relevance, power and quality of these sites. Finally, you will want to interlink your post together, specifically those that are similar in content. By completing all five of these steps, you will have fully optimized your website which is the key to successful on-site optimization.
What Is Off-Site Optimization?
Off-site optimization is simply the number of backlinks that you have pointed to your website, as well as all of the posts that you have made. The links that are pointing to your website should be from locations that are relevant to the material that you are discussing. The anchor text that you use should also be taken into consideration along with anchor text ratios making them look more natural, and in doing so improve your chances of ranking higher in the search engines. Once you have a steady stream of links coming in, all from different IP addresses on the web, you will have done your best to utilize fully these off-site optimization techniques.
Getting To Page 1
The easiest way to get to the first page of Google, or other search engines, for any particular keyword, is to target initially keywords that do not have that much competition. Obviously, if you want to get the most traffic, you would want to target larger keywords, those that are three words or less in length, but it will take quite a bit of effort and time to outrank already established websites. Your best bet for getting to page 1, or even the number one position for the keyword that you are targeting, is to target longtail keywords. These are keyword phrases that are three or more words in length, and by targeting these using the off-site and on-site techniques that have been presented, you will have the best possible chance of obtaining and maintaining these positions.
Now you have a basic overview of the fundamentals of search engine optimization, you can understand how it can benefit your Gold Coast business, and you should start to see your website moving up in the search engine rankings. As long as these strategies are consistently applied you can rank virtually any website, helping you to generate targeted traffic. SEO experts are not about random chance, but simply following proven strategies that work.
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