When you’re a small, local Gold Coast business, it can be difficult to set up a website. You may even get the idea that you don’t need a website at all. It’s easy to think that way, given that your main client base is going to be local people. Surely they can hear about your business through the more traditional ways, such as newspaper ads and word of mouth, right?
Unfortunately, the modern age doesn’t work that way. Most people go straight to the internet when they want to know about a local Gold Coast business. If you don’t have a website, you do not exist in the online space. After all, if they hear about your business, and they want to know your menu, your stock, or simply what kind of customer service you provide, are they going to take the time to track down a local paper or yellow pages and find your ad? Probably not. Instead, they’ll type the name of your business into Google, and if you don’t show up, they’ll simply go to another local business that does.
Since there’s no way to avoid having a quality website if you’re going to make it in today’s world, you need to make sure you hire professional web design services. It may be tempting to design your own website in-house, but you should avoid that temptation. The real truth is that web design is a trained skill, not something you can teach yourself and throw together in a few days. Certainly, you can learn basic HTML without any trouble. And it won’t take you too long to put up a website that has some information about your business.
However, web design goes further than that. Proper web design focuses on branding, engagement, positioning, conversion, mobile friendliness, page speed and user friendliness. User friendliness in a website is something that many businesses haven’t figured out yet, but the ones that have tend to do much more business than the ones that haven’t. Just like in any other case, people want to find the information they’re looking for easily. If your website isn’t designed in such a way as to make the information easy to find but also engage, it’s almost as bad as not having a website.
Also, while you may be able to create a website that looks nice, that doesn’t mean you can create a website that gives the right impression and presents your business as an authority. Business is as much a matter of perception and nowhere is more apparent than your website. Do you want your business website to give off a professional impression or something that is fun and festive?
These factors are hard to figure out if you don’t have experience with web design. So if you want to make it in today’s business world, speak to us today for great web design services for your local Gold Coast business. You’ll be happy that you hired the professionals!
Also don’t forget the power of Gold Coast SEO services to bring targeted traffic to your website.